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Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
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Now displaying: 2017
Dec 26, 2017

We travel to Myrtle Beach, SC and catch Greg Harrelson coaching his team as they set appointments and take listings over the phone LIVE! Greg dives deep into how he trains his agents to do 80+ transactions in just one to three years in the business. Learn the process and systems that Greg and his team implement to close 2,400 transactions in 2017!

00:00:00 Introduction
00:01:25 Episode begins
00:02:18 Greg's discusses his journey
00:03:12 Early prospecting
00:05:00 Early listing Agent – qualify buyers
00:08:00 Early coaching with Mike Ferry
00:09:20 Coach, transform, and empower others to be successful
00:09:53 Current office and market
00:10:53 "I feel like I'm a team"
00:11:45 What does a team do?
00:12:30 Production
00:13:15 Total number of transactions
00:14:36 Listing coordination team
00:16:00 Closing coordination team
00:18:10 Agents can invest more time in generating business
00:19:10 What tools do you use?
00:20:05 Leadership style
00:22:00 Return on Investment < Return on Time
00:22:20 Daily schedule
00:23:35 Rituals and schedules
00:24:55 KJ sets an appointment (database call)
00:27:09 Greg interviews sales agent, KJ Jordan
00:38:00 Kevin sets an appointment (expired listing)
00:44:00 Greg interviews sales agent, Kevin Mills
00:51:50 Brendon sets an appointment (expired listing)
00:59:05 Greg interviews listing agent & business partner, Brendon Payne
01:06:52 Mitch prospecting (database call)
01:07:28 Greg interviews sales agent, Mitch Gainforth
01:16:13 Lori follow up call (buyer)
01:17:08 Greg interviews buyer's agent, Lori Sorensen
01:23:58 Lori sets an appointment (buyer)
01:27:30 Greg interviews buyer's agent, Lori Widner
01:34:34 Greg interviews listing agent & business partner, Jan Pitman
01:44:10 Greg coaches sales agent, Brian Yager
01:46:12 Greg explains how he develops talent on his team
01:48:15 Weekly conference call – Greg coaches team on how to generate business through the holidays
02:08:00 Research and statistics about home sales throughout the year
02:19:00 Greg explains how he hosts boot camps
02:20:00 The importance of recognizing talent on your team and leveraging it
02:20:41 Role-play and the importance of internalizing scripts
02:21:47 Greg role-plays with his team
02:22:05 Role-play "When do you plan on selling?"
02:26:02 Role-play "How to set a listing appointment"
02:29:00 Greg introduces us to his staff
02:30:15 Greg interviews head of web assets/InfusionSoft, Sarah Hughes
02:33:17 Greg interviews marketing director, Lindsay Colbert
02:39:55 Greg interviews graphic designer, Daniel Little
02:44:10 Greg interviews president of operations, Tammy Juergen
02:48:48 Greg interviews executive assistant, Stacey Weaver
02:50:55 Closing remarks

We'd like to thank Greg and his team for allowing us to come hang out with them. If you would like to reach out to Greg with a referral in the Myrtle Beach area you can go to his website: http://www.c21theharrelsongroup.com/

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

Dec 9, 2017

In this video, on a weekly coaching call with his team, Greg Harrelson shares how to List & Sell More Homes During the Holidays. This is a 30-minute clip of our Keeping it Real on Location in Myrtle Beach, SC with Greg and his team. Stay tuned for the release of our full episode. During this coaching call, Greg covers: - How to use tonality & inflection while communicating with clients - The importance of listening & asking the right questions - Overcoming objections about the seasonality of a market - Realizing that there is less competition during the holidays - Motivate buyer’s and seller’s to do business through the holidays - How to address misconceptions about the market during the holidays - Understanding who you are selling to – year-round - How to effectively market to your audience - Advantages to selling during the holidays - End of year buyers are some of the highest quality in the marketplace - Internet searches for real estate SURGE during the holidays - Identifying the opportunities to capture leads - How to control the buyer while putting them under contract, and negotiating the close after the holidays - Market research about real estate seasonal trends - The importance of educating the consumer - How to serve the consumer RATHER than sell the consumer - How to deliver value to your clients - How to take action and finish the calendar year off strong We’d to thank Greg Harrelson, owner of C21 The Harrelson Group for allowing us to visit his office and shadow his team as they show us exactly how they generate business year after year! Keeping it Real on Location is presented and hosted by our very own, Jeff Manson, Hawaii real estate broker and founder of Real Geeks. Check out the Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately as we announce new events. You can also watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

Oct 31, 2017

Todd will earn over $1,000,000 in gross commissions earned in 2017. Todd will share his 3 main lead sources and how he's getting 1,958% ROI from internet leads.

Todd's team consists of four full-time agents making over $100,000 a year! He will share the systems they use as well as the processes they follow to get such a high ROI and conversion rate. Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show!

Aug 17, 2017

Join us on the next Keeping it Real "8 to 250 Deals in 2-years" with Lisa Chinatti of Westford, MA. We dive deep into Lisa’s journey to find out how she will close 250 deals this year! In 2015, Lisa was a part-time agent, full-time mother and sold 8 homes. The following year, in 2016, she hired an assistant and got serious with her business and sold 82 homes, and $700k in GCI. As of today, she has over 150 homes with approximately $1.3M in GCI closed and pending. She is well on her way to hitting her goal of selling $2M in GCI by the end of the year. She will share all the ways she’s generating business from follow-up, to team structure, and much more! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral  Marketing. It will be a great show.

Jul 6, 2017

Real estate broker, Chris Watters, of Austin, TX has built a fast growing team that will do 700+ transactions this year. He will share how he recruits and trains his team of super star agents to crush it for straight domination! Here are a few things he will cover: • How to identify talent when recruiting agents • How to onboard and train agents to succeed • Defining the right leadership roles to scale a team • How to cut costs and run your business efficiently • Daily routines, systems, and processes his team uses to achieve their goals

Jun 15, 2017

Join us on the next Newer agent, Abe Safa, will share how he will sell 75 properties in his 2nd year in the business. 85% of his sales this year will be listings taken and sold! Here are a few things we will cover: • How he is leveraging his database to generate more listings • How he effectively follows up and converts more leads into deals • How he simplified things to stay focused and sell more homes • Daily routines, systems, and procedures he uses to achieve his goals • The training he follows that has allowed him to be so successful! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.

Apr 3, 2017

Join us on the next Keeping it Real “Working 20 Hours a Week Selling 200 Homes a Year” with Barry Jenkins of Virginia Beach.

In 2016, Barry sold 132 homes with 32 million in volume, see how he is on track to do 200 transactions this year by leveraging systems and technology to generate leads. See how he is able to work less hours while producing a high level of sales. He will also share how he’s streamlined his follow up and escrow coordination processes for him and his team.

We will cover:
- Barry's marketing strategies
- The software(s) that Barry is using to run his business
- The value in streamlining and building a team to work leads

Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.

Mar 14, 2017

This episode of Keeping It Real: “How Kory Tripled His Real Estate Business in 1 Year”.

In one year, Kory has grown his commission income from $72,000 to $232,000.

Watch this LIVE hangout to learn how Kory converts 4-5% of his leads into sales by CONSISTENTLY applying his follow-up strategies, and how he has generated an additional $90,000 in referral revenue.

Here are some of the secrets Kory shares that helped him triple his business:

- How he makes the most efficient use of time he spends prospecting?
- His PPC strategy to get the most ROI ?- How he keeps his database engaged?
- How he built his site authority to bring in 30-50 organic leads per month?
- His highest converting email drip campaigns ?
- The call scripts that help him turn 5% of his internet leads into closings?- How he prioritizes follow-up for his incoming and hot leads to maximize his appointments and deals?
….and SO MUCH MORE. You absolutely have to watch this if you want to exponentially grow your business in 2017!

To get more information on the tool that Kory uses to streamline his communication with incoming leads and maintain his referral revenue, check out our video on how to use the Real Geeks CRM in your business.

Here are some timestamps to help you navigate to the section that will help you the most:

00:03:36 - Importance of time management & prospecting
00:33:55 - Kory’s different lead sources and business
00:05:03 - How Kory reaches out to past clients
00:07:00 - How to keep your database engaged with market reports
00:08:55 - How to keep past clients engaged
00:10:25 - Tips on building your database
00:13:17 - How to qualify your leads to get higher conversion rates
00:18:28 - How prioritizing your follow ups helps you close more deals
00:20:36 - How to leverage the live feed to get higher engagement with leads
00:21:42 - Importance of treating your prospecting time as an appointment
00:24:15 - Things you want to avoid
00:24:38 - How to make sure you achieve your commission goals
00:25:25  - Role playing scripts live
00:30:00 - How to use eBlast emails to get higher engagement
00:31:10 - How to leverage referrals and generate additional income
00:34:35 - Kory’s ROI and Yearly marketing budget
00”36:00 - How Kory converts 4-5% of leads into closings
00:40:00 - How to convert more leads into listings
00:42:00 - Additional role play
MUCH MORE!

We'd like to thank Port Coquitlam, BC real estate agent, Kory Prince for joining us on this hangout and sharing how he is crushing it working internet leads!

These live on-air Google Hangouts are presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks, in partnership with Frank Klesitz, CEO of Vyral Marketing.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+ or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram.

Feb 16, 2017

Join us on the next Keeping it Real “How to Dominate Facebook Marketing”.

In the first 37 days of 2017, Don Mertes and his team have taken 12 listings and 21 escrows from Facebook Marketing alone!

Don will review the effective ads he is using to generate quality leads. He will also share:
- His strategies on creating an effective business page
- How to create ad copy that converts
- How to determine which audiences to use for different ad types
- How to use landing pages with Facebook marketing
- Specific ads and the results they’ve generated

Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.

Jan 28, 2017

Join us on the next Keeping it Real “How Jason Sold 135 Homes in his 1st Year”.

Having sold 135 properties in his first year in the business, Jason Simard is going to share the 12 principles you MUST do to succeed at this level!

See how he takes massive action in his business and is able to stay focused on a handful of simple things and not get paralyzed by over-analyzing and over-complicating things.




Jacky, one of his business partners, will be joining us on this hangout, to share his insights as well. Be ready to take notes and learn a lot as we dive into how Jason runs his business!

Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.

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