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Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
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Now displaying: December, 2017
Dec 26, 2017

We travel to Myrtle Beach, SC and catch Greg Harrelson coaching his team as they set appointments and take listings over the phone LIVE! Greg dives deep into how he trains his agents to do 80+ transactions in just one to three years in the business. Learn the process and systems that Greg and his team implement to close 2,400 transactions in 2017!

00:00:00 Introduction
00:01:25 Episode begins
00:02:18 Greg's discusses his journey
00:03:12 Early prospecting
00:05:00 Early listing Agent – qualify buyers
00:08:00 Early coaching with Mike Ferry
00:09:20 Coach, transform, and empower others to be successful
00:09:53 Current office and market
00:10:53 "I feel like I'm a team"
00:11:45 What does a team do?
00:12:30 Production
00:13:15 Total number of transactions
00:14:36 Listing coordination team
00:16:00 Closing coordination team
00:18:10 Agents can invest more time in generating business
00:19:10 What tools do you use?
00:20:05 Leadership style
00:22:00 Return on Investment < Return on Time
00:22:20 Daily schedule
00:23:35 Rituals and schedules
00:24:55 KJ sets an appointment (database call)
00:27:09 Greg interviews sales agent, KJ Jordan
00:38:00 Kevin sets an appointment (expired listing)
00:44:00 Greg interviews sales agent, Kevin Mills
00:51:50 Brendon sets an appointment (expired listing)
00:59:05 Greg interviews listing agent & business partner, Brendon Payne
01:06:52 Mitch prospecting (database call)
01:07:28 Greg interviews sales agent, Mitch Gainforth
01:16:13 Lori follow up call (buyer)
01:17:08 Greg interviews buyer's agent, Lori Sorensen
01:23:58 Lori sets an appointment (buyer)
01:27:30 Greg interviews buyer's agent, Lori Widner
01:34:34 Greg interviews listing agent & business partner, Jan Pitman
01:44:10 Greg coaches sales agent, Brian Yager
01:46:12 Greg explains how he develops talent on his team
01:48:15 Weekly conference call – Greg coaches team on how to generate business through the holidays
02:08:00 Research and statistics about home sales throughout the year
02:19:00 Greg explains how he hosts boot camps
02:20:00 The importance of recognizing talent on your team and leveraging it
02:20:41 Role-play and the importance of internalizing scripts
02:21:47 Greg role-plays with his team
02:22:05 Role-play "When do you plan on selling?"
02:26:02 Role-play "How to set a listing appointment"
02:29:00 Greg introduces us to his staff
02:30:15 Greg interviews head of web assets/InfusionSoft, Sarah Hughes
02:33:17 Greg interviews marketing director, Lindsay Colbert
02:39:55 Greg interviews graphic designer, Daniel Little
02:44:10 Greg interviews president of operations, Tammy Juergen
02:48:48 Greg interviews executive assistant, Stacey Weaver
02:50:55 Closing remarks

We'd like to thank Greg and his team for allowing us to come hang out with them. If you would like to reach out to Greg with a referral in the Myrtle Beach area you can go to his website: http://www.c21theharrelsongroup.com/

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

Dec 9, 2017

In this video, on a weekly coaching call with his team, Greg Harrelson shares how to List & Sell More Homes During the Holidays. This is a 30-minute clip of our Keeping it Real on Location in Myrtle Beach, SC with Greg and his team. Stay tuned for the release of our full episode. During this coaching call, Greg covers: - How to use tonality & inflection while communicating with clients - The importance of listening & asking the right questions - Overcoming objections about the seasonality of a market - Realizing that there is less competition during the holidays - Motivate buyer’s and seller’s to do business through the holidays - How to address misconceptions about the market during the holidays - Understanding who you are selling to – year-round - How to effectively market to your audience - Advantages to selling during the holidays - End of year buyers are some of the highest quality in the marketplace - Internet searches for real estate SURGE during the holidays - Identifying the opportunities to capture leads - How to control the buyer while putting them under contract, and negotiating the close after the holidays - Market research about real estate seasonal trends - The importance of educating the consumer - How to serve the consumer RATHER than sell the consumer - How to deliver value to your clients - How to take action and finish the calendar year off strong We’d to thank Greg Harrelson, owner of C21 The Harrelson Group for allowing us to visit his office and shadow his team as they show us exactly how they generate business year after year! Keeping it Real on Location is presented and hosted by our very own, Jeff Manson, Hawaii real estate broker and founder of Real Geeks. Check out the Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately as we announce new events. You can also watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

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