On this episode of Keeping It Real, we invited back a few of our most requested guests to close out the year and discuss the changes witnessed in 2022, how to scale your real estate business successfully through 2023, as well as, some predictions for 2023 and beyond.
Joining us from across the country are Brendan Bartic, Lisa Chinatti, Greg Harrelson, and Bob McCranie.
2022 has been a wild year! Join us as we discuss their highs and lows, hear how they adjusted their business with the shift in the market, and compare notes on plans for next year.
Fill out the form here for a free December Checklist Digital Download on how you can make December a great month for your business: https://share.hsforms.com/1i9pLzS0iRjKoE1bof6WE1w5dqvo
On this episode of Keeping It Real, we talk to Agent Launch CEO and Collaborative Movement Co-Founder, Eric Preston.
Many agents lose faith when leads from sources like Google PPC fail to convert right away.
However, most leads DO convert; it can just take more than six months.
The real money in real estate is made in the NURTURE process and the LONG TERM. Eric will give you some of the foundations you need and share his proven methods for converting online leads into clients.
To find more great content from Eric:
Bonuses: https://agentlaunch.com/masterclass-bonus
YouTube: https://www.youtube.com/c/EricBPreston?sub_confirmation=1
Facebook Group: https://www.facebook.com/groups/2437073699753689
Website: https://agentlaunch.com
On this episode of Keeping It Real, we are joined by real estate coach and Smart Inside Sales founder Dale Archdekin.
Dale is a master at role-play. In this episode, he explains why role-playing remains essential in succeeding in the shifting market and share some of his top tips to get the most out of it.
Join us to find out how role-playing can help grow your confidence and convert more leads into clients.
Find out more about Dale's programs: https://www.smartinsidesales.com/dale-archdekin-training.../
Dale's podcast page, where you can sign up to join live: https://www.smartinsidesales.com/cash-call/?playlist=da6b7ef&video=fc5b09b
Dale's socials:
YouTube: https://www.youtube.com/c/SmartInsideSales
Instagram:https://www.instagram.com/smartcoachingandtraining/
Facebook: https://www.facebook.com/smartinsidesales
Linkedin: https://www.linkedin.com/company/smart-coaching-and-training/
In this episode of Keeping It Real, we hear from Pree Poonati, stress & anxiety coach, Founder of The Art of Nirvana and Nirvana Gym.
The Art of Nirvana, based out of Austin, Texas, has already helped over 1000 people transform their life.
In this episode, Pree breaks down how agents can best manage their stress, all while effectively prioritizing and scaling their business through a shifting market.
In this episode of Keeping It Real, we hear from Nick McLean, a real estate coach specializing in optimizing real estate agents' workflows and getting new agents to a closed deal in their first 90 days. Nick also has experience as a commercial airline pilot!
Join us for this episode for more onboarding best practices and real estate lead generation strategies to bring to your workflows or train up your team.
Download Nick's The Ultimate Onboarding Cheatsheet HERE!
In this episode of Keeping It Real we hear from Stephanie Jones and guest-host Todd Tramonte. Stephanie is a solo agent in Northern Michigan who is killing it right now! Tune in to hear how she doubled her GCI by using Real Geeks for just one year!
Stephanie will be speaking at the Unofficial Real Geeks User conference going even deeper into how she’s been able to grow her business using Real Geeks.
The Unofficial Real Geeks User Conference 2022, hosted by Todd Tramonte’s Real Estate Growth Systems, will be a gathering of over 300 real estate agents, team leaders, brokers, and owners from all over North America.They will share their best practices and lessons learned in growing and scaling a successful real estate business.
The Unofficial Real Geeks User Conference 2022 in Dallas, TX, is only a few weeks away on October 18-20, 2022! For tickets and more information, go to uRGuc.com
Download our Real Geek’s 2022 CPL Report that breaks down the real estate cost per lead in the top 10 most prominent markets, the top 10 lowest cost per lead markets, and the cost per lead breakdown of the 50 largest markets of the previous year: https://share.hsforms.com/1IieskR56Qj2uKuQQZsdzLw5dqvo
In this episode of Keeping It Real, we are joined by guest-host Todd Tramonte and Al Lewis.
Al doesn’t believe that every lead is a good lead, but that every lead is an opportunity. He breaks down his favorite strategies perfect for both teams and solo agents and shares some of his best practices.
Al will also be a keynote speaker at the Unofficial Real Geeks User Conference.
The Unofficial Real Geeks User Conference 2022, hosted by Todd Tramonte’s Real Estate Growth Systems, will be a gathering of over 300 real estate agents, team leaders, brokers, and owners from all over North America.
They will share everything from their best practices to lessons learned to grow and scale a successful real estate business.
The Unofficial Real Geeks User Conference 2022 will gather live in person in Dallas, TX, on October 18-20, 2022! For tickets and more information, go to uRGuc.com
Download our Real Geek’s 2022 CPL Report that breaks down the real estate cost per lead in the top 10 most prominent markets, the top 10 lowest cost per lead markets, and the cost per lead breakdown of the 50 largest markets of the previous year HERE.
In this episode of Keeping it Real with Todd Tramonte of DallasHomeRealty.com. We will discuss how taking a step back to learn about business can provide more efficiency, working smarter, and the upcoming Unofficial Real Geeks User Conference.
The Unofficial Real Geeks User Conference 2022, hosted by Todd Tramonte's Real Estate Growth Systems, will be a gathering of over 300 real estate agents, team leaders, brokers, and owners from all over North America. They will share everything from their best practices to lessons learned to grow and scale a successful real estate business.
The Unofficial Real Geeks User Conference 2022 will gather live in person in Dallas, TX, on October 18-20, 2022! For tickets and more information go to https://www.uRGuc.com
Get a FREE DOWNLOAD of Todd's Ideal ON vs. IN your business Residential Real Estate Professional Calendar HERE!
Let’s face it…most real estate sales strategy training is geared toward extroverts.
“Make more cold calls.”
“Go to more networking events.”
“Knock on more doors.”
While these methods work well for some, they do not work for everyone. This is where Ashley Harwood of Move over Extroverts comes in.
However, introverts make up 25% – 40% of the population, and you’ll meet many of them in the industry.
As an introvert, managing your energy in real estate is crucial to your success. If you don’t understand how your energy works, you will often feel tired and anxious.
Introverts tend to feel more comfortable focusing on their inner thoughts and ideas than they feel when focusing on what’s around them.
Contrary to popular belief, it doesn’t necessarily mean they’re quiet, shy, or reserved. There are social introverts, and there are private ones, too. The trait that unites them is they replenish their energy by being alone.
If you’re unsure whether you’re an introvert or an extrovert, you can take a quiz to determine your personality type. Remember, major life events or persistent interventions can affect your classification.
Once you’re sure you’re an introvert, use the tips below to make managing your energy in real estate easier.
To better manage your energy, determine which activities drain you and which ones restore you.
Naturally, some activities can zap your energy more than others. For instance, prospecting might require more effort from you than staging and showing homes.
Also, some methods for decompression might be more relaxing for you than others. For example, you might find that a yoga class works better than taking a nap before joining a networking event.
Think of your energy as you would your phone battery. Some apps — like GPS-based ones — take more out of your device than others, and you need to recharge it from time to time for it to function.
If you charge your phone the moment it hits 19%, you should also have a baseline for yourself. Listen to your internal gas light to determine if you have enough left in you to complete a task, such as performing appraisals or inspections.
Working below your baseline will leave you snippy, impatient, and irritable. Keep in mind that nobody wants to work with that kind of agent.
Recharge if you must to get through your activity. Go for a walk if necessary. If you don’t have the time for that, try to delegate the duty to a more suitable agent.
Lead generation is the lifeblood for real estate agents and is a crucial part of long-term success. It may seem overwhelming at first, but it won’t be once you find the right strategy for you.
Some cost-effective techniques include cold calling, LinkedIn prospecting, and community events. These all take some getting used to, but you’ll eventually figure out which one makes you feel most comfortable.
If a super-draining approach doesn’t yield results, cut it out right away. On the other hand, if you discover a tiring method that attracts the right clients, go back to the drawing board to improve your action plan and make it work for you.
Get a FREE DOWNLOAD of a list of Ashley's lead gen ideas HERE!
Your marketing strategy has finally worked! Organic and paid leads are finally coming in. But now what? What is the next step to ensure that a new lead will go down the sales funnel and turn into a sale?
In this episode of the Keeping it Real podcast we sat down with Greg Harrelson to talk about what you should do as an agent. Keep these tips in mind so you’ll know how to take action and convert those leads into paying clients!
Before everything, let’s discuss your key performance indicators or KPIs. Most agents refer to the contact-to-close ratio, which frequently shows low numbers. That’s why we want to introduce a better KPI to help shift your focus: capture to contact.
This way, you can focus on increasing your number of conversations versus closings. You’ll be in touch with more people you can convert instead of contacting a few leads and converting even fewer.
Now that you have leads, it’s time to contact them using a method called double dialing or calling them twice. This changes their way of thinking and prompts them to answer you on the second call. However, if that doesn’t work, you can activate a workflow on the Real Geeks customer relations management (CRM) platform. That way, you’ll have as many touch points with the lead as you need to close the sale.
Make sure you’re in control of the platform or autoresponder and not the other way around. Your leads will be more willing to engage with you if there’s a recognizable human element to these communication efforts.
As a real estate agent, you’ll want to abandon the phrasing “dead lead.” They might be inactive, or maybe they’ve simply “ghosted” you, but they’re probably still looking to buy a property — just not with you. You need to activate a workflow that will reengage them or contact them manually so they can have a one-on-one conversation with you.
You may encounter leads that are not ready to buy or leads that are just thinking of buying. Many agents abandon these leads in pursuit of those more likely to convert immediately. However, it’s essential to keep the three phases of a buyer in mind: dreaming, exploring, and buying.
If somehow a buyer calls you and is ready to buy, remember that they’ve probably talked to other agents who abandoned them early in the game, thinking that the buyer was still in the dreaming or exploratory phase. So be patient, nurture those leads, and take advantage of technology like the Real Geeks CRM to ensure that you manage them efficiently.
For a contact-to-closing ratio, 16% – 18% is good enough for the average real estate agent, but it’s low compared to the potential of a capture-to-contact ratio. For that, you can focus on getting at least 30% before aspiring for 60% – 70%. That’s an almost 300% increase in contacts, with no additional expenses!
Ready to learn more about our real estate CRM? Contact us today and tell us how we can help! You can also watch this podcast episode on YouTube for a more in-depth discussion of the concepts above.