Would you like to know what to say to address today's most common seller concerns?
In this episode of Keeping it Real, we speak to the #1 real estate agent in Michigan, Jeff Glover.
We made a list of the top 10 seller concerns for this Spring 2022 market (which you'll need accurate answers to) when asking for an appointment or a signed listing contract.
You'll get the answers to questions like...
Why do I need to pay a real estate agent in this hot market?
Why can't I just sell my home myself?
Why can't I just pay you to bring me a buyer?
Where will I move when there's not much for sale?
Other real estate agents are willing to take less.
I want to hire a friend or family member to sell my home.
We need to finish a few projects before we put it on the market.
And more...
If you want to know the answers working on the phones and at listing presentations, in this market, come join us for this week's Keeping it Real with your host Frank Klesitz.
We give Jeff all the objections, and he answers them - be prepared to take a lot of notes!
This is a personal message, in a #10 envelope without your logo on it (so it gets opened), that you send to the neighbors of a house that just sold, letting them know you have a buyer for them too.
In it, you’ll ask them to call you to find out what your buyer would pay for their home.
Of course, you’ll only write the letter ethically by representing a real buyer, either a retail buyer in your CRM or an institutional buyer who provides instant offers. There isn’t any buyer personal information in the letter.
Frank takes you through the steps of how to pull the mailing list, format the mailing list, write the letter, and mail it using a mail house that will print, stuff, and mail them for you at the cost of about $1 a letter. The cost can get down to about $0.85 a letter at volume, and you always mail first class pre-sort (never standard/junk mail rate).
We also go over how to get these buyers, how to get a commission agreement with the sellers signed, and how to handle the inbound calls.
If you are looking for a timeless way to generate seller leads that will consistently and predictably get people to call you who are interested in selling their home, this is it.