Info

Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
RSS Feed Subscribe in Apple Podcasts
2024
March
February
January


2023
December
November
October
September
August
July
June
April
February
January


2022
December
November
October
September
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
April
February
January


2020
December
November
October
September
August
June
May
April


2019
June
May
April
March


2018
December
August
July
May
April
January


2017
December
October
August
July
June
April
March
February
January


2016
November
September
August
June
May
April
March
February
January


2015
November
October
September
August
July
May
April
March
February


2014
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Mar 14, 2024

In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize.

Scott dives into:

  • The key elements to optimize your Google Business Profile
  • Why your Google Business Profile important 
  • How to avoid common mistakes
  • Ways to differentiate yourself by showcasing your unique offerings
  • Additional tips to get your Google Business Profile to rank higher

If you want to get more organic leads and stand out above your competition, you will want to tune in for all of Scott’s killer tips.

To get a free branding consultation, go to https://optimize5.com/

Feb 1, 2024

A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow.

In this episode Todd goes beyond just sharing his essentials for launching a team.

Some of the topics we cover are:

  • When to start a team
  • How to have a healthy team
  • Knowing when to subtract someone
  • What systems your business needs no matter what
  • Some differences between a brokerage and a team
  • Leveraging technology you already have for recruiting

If you are considering building a team or just want some best practices that can help your team become more successful you’re going to want to check out this episode.

To learn even more about building a team check out Todd’s Team Scale Live event coming up on Feb 5th and 6th in Dallas Texas. Details at https://www.teamscalelive.com/

 

Download "The Commoditization of Man" by Todd Tramonte HERE.

Jan 18, 2024

Chuck Richards is back again to go over some best practices for your website.

In this episode, we will cover:

  •  What information to include on your website
  • Some of the pages you should build
  • Tips for creating a positive user experience
  • Basics for driving traffic to your site 

    Whether you are setting up your first website or want some tips on how to optimize it you’ll want to tune in.

    Want more guidance? Download Real Geek's Real Estate Playbook here: https://hubs.ly/Q02gR5Kn0
Dec 14, 2023

On this episode of Keeping It Real, Haris Hadziselimovic joins us to share his Triple Rs: Relationships, Reviews, and Referrals.

Haris is a top selling broker covering Vancouver and Southwest Washington who has seen every kind of market since starting as a solo agent in 2004.

The backbone of his business is having authentic relationships with the people he works with even if it loses him a sale. He gives you advice on how to break the ice with new people and how to stay in touch even after the transaction.

Haris is not shy about asking for reviews, they are a great way to get other people to tell your story. He shares how he approaches the ask, follow ups, and how he utilizes reviews to get more business.

An impressive 87% of Haris's business is referral-based, a testament to the robust connections he forges with past clients and those he's assisted in various capacities. This episode offers listeners actionable ways to fortify their relationships and unlock new business opportunities.

Join us for an enriching conversation filled with practical insights on strengthening relationships and generating organic business growth.

Connect with Haris on Facebook at https://www.facebook.com/hariskhadziselimovic or at 360-521-1615

For more information on SEO Fast Track go to https://www.realgeeks.com/seo-fast-track

Dec 1, 2023

Michael “Mo” Oden joins us for a special episode of Keeping It Real, recorded live in person at the 2023 Unofficial Real Geeks User Conference, to share his unique approach to combining institutional investors and affordable housing.

Mo works with a diverse range of investors, from small groups and mom-and-pop ventures to institutional non-profits that have received funding from HUD and other institutional sources.

Many of these organizations possess the financial resources but lack the manpower to actively engage with communities.

He notes that often, there are opportunities within the MLS that people fail to recognize due to a lack of understanding of potential disposition strategies. Shedding light on an interesting angle, revealing that parcels where churches are situated can often be repurposed for residential use. By tearing down these emptied churches and navigating local municipal regulations, one can transform these spaces into viable housing solutions without the need for rezoning.

Tune in for our enlightening conversation with Mo as he walks us through how you can make multiple deals at once while also improving your community.

Nov 17, 2023

For this episode of Keeping It Real, we have assembled a panel of experts to discuss some of the unique challenges and differences when working in resort markets.

 

Susie Ellis, Greg Harrelson, and Marc Plotkin bring their wealth of experience to the table, offering invaluable insights into the intricacies of working in these unique environments.

 

Join us as our expert panel shares their expertise on various aspects, including:

 

  • How they work with absentee owners

  • Being intentional with PPC

  • Using SEO to get out-of-state leads

  • How to pull data to prospect absentee owners

  • Talking to clients about secondary costs and insurance issues on the second home market

  • Addressing buyer concerns specific to the second home market

 

Whether you're already immersed in resort real estate or considering venturing into this dynamic realm, this episode is a must-listen. Tune in to gain profound insights that will elevate your understanding and expertise in the ever-evolving landscape of resort markets.

 

Oct 12, 2023

Roger Wakefield is being modest when he says he’s “just a plumber”. Roger runs the #1 plumbing YouTube channel out there! On this episode of Keeping It Real, Roger sits down with guest host Todd Tramonte to dive into how he got started with YouTube and gives you insights and actionable takeaways to get you there too.

He shares with you: 
- 3 easy tips to immediately improve your videos
- The importance of posting on a consistent basis
- How to repurpose your long-form content
- Why every video needs to provide value

Roger is making money and making an impact. If you want to hear more from Roger he will be speaking at the Real Geeks User Conference on Thursday October 19th. For more information on the Real Geeks User Conference go to urguc.com and for more of Roger check out his YouTube channel https://www.youtube.com/@RogerWakefield/

Oct 10, 2023

On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team.

They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your target audience is.

If you enjoy conversations like this join us at the Unofficial Real Geeks User Conference October 17-19th in Dallas, Texas. For tickets and more information go to urguc.com

To go deeper into some of the topics covered check out these previous episodes of Keeping It Real:

Become the Key Person for Your Niche w/ Daniel Priestley
Working On Your Business Instead of In Your Business w/ Todd Tramonte 

Oct 9, 2023

Want to take home more money? Tune in to this episode of Keeping It Real with Todd Tramonte where he gives you the mindset and tools for proving your worth.

Not all real estate agents provide the same value, so why should they make the commission?

Todd teaches you how to protect your commission by giving you tangible ways to prove your worth to your customers and suggests some new things you can add to your workflow to raise that value.

If you want to hear even more great advice to help your business grow from Todd and a slew of other great speakers join us at The Unofficial Real Geeks User Conference October 17 -19 in Dallas, Texas. Tickets, Bonuses, Schedules, & More are all live at uRGuc.com NOW!

Sep 7, 2023

Guest host Paul Diaz, VP of Real Leads, visits Jason Simard at his office in Nanaimo, BC to discuss Jason’s remarkable journey to success and his transformative coaching initiative. Jason is killing it right now, his team is the number one team in BC and is on track to be the number one team in all of Canada by 2025.

Jason divulges some of his coaching tips including what questions to ask to build rapport, how to understand your clients' needs, and what numbers to pay attention to when scaling your business.

Both Jason and Paul have an unwavering commitment to propelling real estate agents to success. Tune in to this episode for just a sampling of the great insights they offer.

For more info on Jason’s coaching, check out https://simscoachingsystems.com

Sep 5, 2023

In this episode of Keeping It Real we go through the absolute basics of what a CRM is. Chuck Richards, Product Manager at Real Geeks, joins us again to break down what a CRM is, why you would want one, and how it can help your business grow.

If you’re not sure where to start with your CRM or would like a refresher to make sure you are making the most of your CRM, this episode offers valuable insights you won't want to miss.

Aug 10, 2023

In this special episode of Keeping It Real, we have an exclusive interview with two prominent CEOs in the real estate tech space: Dan Corkill, the visionary leader behind Follow Up Boss, and Kevin McCarthy, the driving force behind Real Geeks.

They dive into the inception of their respective companies, reflecting on the transformative journey from their beginnings to the present day. Including why they both decided to craft software featuring open APIs, thoughtfully designed to seamlessly integrate with other systems.

Both Dan and Kevin share their excitement for cutting-edge technologies that inspire them, pushing the boundaries of what's possible in their industry. They also reveal the features they've consciously chosen not to build and the reasons behind them. 

This is an unmissable opportunity to gain an exclusive peek behind the curtain of Follow Up Boss and Real Geeks, witnessing the brilliance of these companies from an insider's perspective.

 

Jul 27, 2023

Silicon Beach’s own Erin Alls joins for this episode of Keeping It Real.

Erin runs an indie brokerage in Marina del Rey perfecting the art of customer service one transaction at a time.

She breaks down both her online and offline leads sources as well as some of her killer strategies for organic traffic like her SEO Happy Hours. On top of telling us about how her leads come in she also shares with us her relentless follow strategies including what she does when someone texts “STOP” to opt out.

If you want some fresh SEO tips and to learn how to convert quality over quantity you’re going to want to tune in.

Jul 5, 2023

Open houses can be an excellent source for highly motivated leads, but it isn’t worth much if you don’t have systems to maximize these opportunities.

Craig Schneider, Founder of NORCHAR, Rochester, New York, is back to share his systems for hosting open houses and some of his do’s and don’ts. From how to promote an open house through the following up after the fact, Craig covers it all.

Open houses aren’t just something you show up for when it starts and put up a sign. There is so much value in getting it done correctly.

So if you want to make sure you are making the most out of your open houses, you will want to tune in.

Jun 9, 2023

In this technology-focused episode of Keeping It Real, host Chris Whitling sits down with Real Geeks Co-Founder Kevin McCarthy to discuss Artificial Intelligence. AI has been a hot topic of conversation lately with some people quick to adopt it and others not sure what it is or how it works.

Here Kevin pulls back the curtain to tell us what AI really is, gives us some examples of how it works, breaks down some uses for it, and answers whether or not he thinks AI will replace real estate agents.

Apr 21, 2023

On this episode of Keeping It Real we are joined by Todd Tramonte, DFW-based broker, team owner, coach, and host of URGUC, and Dillon Simms, Director of Product at Real Geeks.

Texting has been a major topic of conversation lately due to the new opt-out language that's been popping up.

Join us as we discuss why we are starting to see this language, why we are going to start seeing even more of it, what this language means for communicating with leads, and how to adapt to these new guidelines.

You can also join us in person this fall at URGUC by going to www.urguc.com

Apr 12, 2023

Join us for part two of our very special two-part Keeping It Real where we sat down with Theresa Bastian in person at Pouch 6 Studios in Austin.

Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties.

In Part One, Theresa talked to us about her unusual approach to social media. 

In Part Two we focus on how Theresa has weathered the highs and lows of working in one of the fastest-growing markets in the country. Taking what she learned from ‘08 to inform the core structure of her business, Theresa discusses how she pivoted her business during both COVID-19 and the recent market shift. 

 

 

Apr 11, 2023

Join us for a very special two-part episode of Keeping It Real where we sit down with Theresa Bastian in person at Pouch 6 Studios in Austin.

Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties.

In Part One, Theresa talks to us about her approach to social media by adding layers of value to her community as a way to generate business. Theresa walks us through how she has started and managed different community groups on Facebook, describes the life cycles of the groups, and shares how she tries to keep the peace within them. Beyond just Facebook groups, Theresa also discusses how important it is to comment on posts in order to build authority as an actual community expert and how she gets engagement from sharing things from her own life.

Our conversation with Theresa will continue in the next episode, where she fills us in on what it has been like working in the booming Austin market during the last few years.

Apr 10, 2023

On the next episode of Keeping It Real, we welcome back Bob McCranie. Bob is A DFW-based broker and Tom Ferry coach expanding his business across Texas and Louisiana.

Bob shares his plans for his expanding business model, how his business has grown, and how he is tying these new markets into his existing infrastructure.

If you have been curious about expanding your business into even more markets, you won’t want to miss this.

For more great insights from Bob you can check out his previous episodes here:

The Power of SEO and Area Pages w/ Bob McCranie: https://youtube.com/live/QNG_BeeQ7pU

Wrapping Up 2022 and Predictions for 2023: https://youtube.com/live/QIhzAY8emz0

Feb 23, 2023

Craig Schneider is a driving force in Rochester’s new construction residential real estate sector and a Real Geeks superuser.

Craig provides a roadmap for getting started with technology and scaling it alongside your real estate business. He emphasizes the importance of having a client-centric website and mastering the fundamentals of technology.

If you're uncertain about the technology you're currently using, Craig offers valuable guidance to help kickstart your real estate business.

Feb 9, 2023

Susie Ellis is neither a stranger to the real estate game nor to retiring.

You are not locked into one market forever as a real estate agent. Susie is proof that with the proper skill set and work ethic, you can start over in any market and thrive.

Join us as Susie shares her surprisingly nomadic real estate journey and what she’s learned along the way.

Jan 26, 2023

We are back with new Keeping It Reals, and to kick it off, we are bringing back real estate tech ninja Sascha Chatman.

Sascha is crushing it with videos. He does everything from using them for lead follow-up to social media posts to running a successful YouTube channel!

In this episode, Sascha will share what kind of videos he’s making, how he’s making them, and how he’s utilizing them for the best ROI. If you need help getting started with video or are looking for more video inspiration, you will want to tune in for this one.

Subscribe to our email list and never miss a new episode: https://www.keepingitreal.com/subscribe/

Connect with Sascha: https://poplme.co/hash/j1oss4Dq/2/share

Check out Sascha's YouTube Channel: https://www.youtube.com/@UCKpnrjyt3_aknYZhhxKf-Yg

 

Dec 16, 2022

On this episode of Keeping It Real, we invited back a few of our most requested guests to close out the year and discuss the changes witnessed in 2022, how to scale your real estate business successfully through 2023, as well as, some predictions for 2023 and beyond.

Joining us from across the country are Brendan Bartic, Lisa Chinatti, Greg Harrelson, and Bob McCranie.

2022 has been a wild year! Join us as we discuss their highs and lows, hear how they adjusted their business with the shift in the market, and compare notes on plans for next year.

Fill out the form here for a free December Checklist Digital Download on how you can make December a great month for your business: https://share.hsforms.com/1i9pLzS0iRjKoE1bof6WE1w5dqvo

Dec 5, 2022

On this episode of Keeping It Real, we talk to Agent Launch CEO and Collaborative Movement Co-Founder, Eric Preston.

Many agents lose faith when leads from sources like Google PPC fail to convert right away.
However, most leads DO convert; it can just take more than six months.

The real money in real estate is made in the NURTURE process and the LONG TERM. Eric will give you some of the foundations you need and share his proven methods for converting online leads into clients.

To find more great content from Eric:

Bonuses: https://agentlaunch.com/masterclass-bonus
YouTube: https://www.youtube.com/c/EricBPreston?sub_confirmation=1
Facebook Group: https://www.facebook.com/groups/2437073699753689
Website: https://agentlaunch.com

Nov 21, 2022

On this episode of Keeping It Real, we are joined by real estate coach and Smart Inside Sales founder Dale Archdekin.

Dale is a master at role-play. In this episode, he explains why role-playing remains essential in succeeding in the shifting market and share some of his top tips to get the most out of it.

Join us to find out how role-playing can help grow your confidence and convert more leads into clients.


Find out more about Dale's programs: https://www.smartinsidesales.com/dale-archdekin-training.../

Dale's podcast page, where you can sign up to join live: https://www.smartinsidesales.com/cash-call/?playlist=da6b7ef&video=fc5b09b

Dale's socials:

YouTube: https://www.youtube.com/c/SmartInsideSales

Instagram:https://www.instagram.com/smartcoachingandtraining/

Facebook: https://www.facebook.com/smartinsidesales

Linkedin: https://www.linkedin.com/company/smart-coaching-and-training/

1 2 3 4 5 6 Next »