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Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
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Now displaying: Category: general
Oct 12, 2023

Roger Wakefield is being modest when he says he’s “just a plumber”. Roger runs the #1 plumbing YouTube channel out there! On this episode of Keeping It Real, Roger sits down with guest host Todd Tramonte to dive into how he got started with YouTube and gives you insights and actionable takeaways to get you there too.

He shares with you: 
- 3 easy tips to immediately improve your videos
- The importance of posting on a consistent basis
- How to repurpose your long-form content
- Why every video needs to provide value

Roger is making money and making an impact. If you want to hear more from Roger he will be speaking at the Real Geeks User Conference on Thursday October 19th. For more information on the Real Geeks User Conference go to urguc.com and for more of Roger check out his YouTube channel https://www.youtube.com/@RogerWakefield/

Oct 10, 2023

On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team.

They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your target audience is.

If you enjoy conversations like this join us at the Unofficial Real Geeks User Conference October 17-19th in Dallas, Texas. For tickets and more information go to urguc.com

To go deeper into some of the topics covered check out these previous episodes of Keeping It Real:

Become the Key Person for Your Niche w/ Daniel Priestley
Working On Your Business Instead of In Your Business w/ Todd Tramonte 

Jun 9, 2023

In this technology-focused episode of Keeping It Real, host Chris Whitling sits down with Real Geeks Co-Founder Kevin McCarthy to discuss Artificial Intelligence. AI has been a hot topic of conversation lately with some people quick to adopt it and others not sure what it is or how it works.

Here Kevin pulls back the curtain to tell us what AI really is, gives us some examples of how it works, breaks down some uses for it, and answers whether or not he thinks AI will replace real estate agents.

Apr 12, 2023

Join us for part two of our very special two-part Keeping It Real where we sat down with Theresa Bastian in person at Pouch 6 Studios in Austin.

Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties.

In Part One, Theresa talked to us about her unusual approach to social media. 

In Part Two we focus on how Theresa has weathered the highs and lows of working in one of the fastest-growing markets in the country. Taking what she learned from ‘08 to inform the core structure of her business, Theresa discusses how she pivoted her business during both COVID-19 and the recent market shift. 

 

 

Apr 11, 2023

Join us for a very special two-part episode of Keeping It Real where we sit down with Theresa Bastian in person at Pouch 6 Studios in Austin.

Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties.

In Part One, Theresa talks to us about her approach to social media by adding layers of value to her community as a way to generate business. Theresa walks us through how she has started and managed different community groups on Facebook, describes the life cycles of the groups, and shares how she tries to keep the peace within them. Beyond just Facebook groups, Theresa also discusses how important it is to comment on posts in order to build authority as an actual community expert and how she gets engagement from sharing things from her own life.

Our conversation with Theresa will continue in the next episode, where she fills us in on what it has been like working in the booming Austin market during the last few years.

Apr 10, 2023

On the next episode of Keeping It Real, we welcome back Bob McCranie. Bob is A DFW-based broker and Tom Ferry coach expanding his business across Texas and Louisiana.

Bob shares his plans for his expanding business model, how his business has grown, and how he is tying these new markets into his existing infrastructure.

If you have been curious about expanding your business into even more markets, you won’t want to miss this.

For more great insights from Bob you can check out his previous episodes here:

The Power of SEO and Area Pages w/ Bob McCranie: https://youtube.com/live/QNG_BeeQ7pU

Wrapping Up 2022 and Predictions for 2023: https://youtube.com/live/QIhzAY8emz0

Nov 17, 2022

In this episode of Keeping It Real, we hear from Pree Poonati, stress & anxiety coach, Founder of The Art of Nirvana and Nirvana Gym.

The Art of Nirvana, based out of Austin, Texas, has already helped over 1000 people transform their life.

In this episode, Pree breaks down how agents can best manage their stress, all while effectively prioritizing and scaling their business through a shifting market.

Sep 27, 2022

In this episode of Keeping It Real, we are joined by guest-host Todd Tramonte and Al Lewis.

Al doesn’t believe that every lead is a good lead, but that every lead is an opportunity. He breaks down his favorite strategies perfect for both teams and solo agents and shares some of his best practices.

Al will also be a keynote speaker at the Unofficial Real Geeks User Conference.

The Unofficial Real Geeks User Conference 2022, hosted by Todd Tramonte’s Real Estate Growth Systems, will be a gathering of over 300 real estate agents, team leaders, brokers, and owners from all over North America.

They will share everything from their best practices to lessons learned to grow and scale a successful real estate business.

The Unofficial Real Geeks User Conference 2022 will gather live in person in Dallas, TX, on October 18-20, 2022! For tickets and more information, go to uRGuc.com


Download our Real Geek’s 2022 CPL Report that breaks down the real estate cost per lead in the top 10 most prominent markets, the top 10 lowest cost per lead markets, and the cost per lead breakdown of the 50 largest markets of the previous year HERE.

Sep 13, 2022

In this episode of Keeping it Real with Todd Tramonte of DallasHomeRealty.com. We will discuss how taking a step back to learn about business can provide more efficiency, working smarter, and the upcoming Unofficial Real Geeks User Conference.

The Unofficial Real Geeks User Conference 2022, hosted by Todd Tramonte's Real Estate Growth Systems, will be a gathering of over 300 real estate agents, team leaders, brokers, and owners from all over North America. They will share everything from their best practices to lessons learned to grow and scale a successful real estate business.

The Unofficial Real Geeks User Conference 2022 will gather live in person in Dallas, TX, on October 18-20, 2022! For tickets and more information go to https://www.uRGuc.com

Get a FREE DOWNLOAD of Todd's Ideal ON vs. IN your business Residential Real Estate Professional Calendar HERE!

Sep 6, 2022

Let’s face it…most real estate sales strategy training is geared toward extroverts.

“Make more cold calls.”

“Go to more networking events.”

“Knock on more doors.”

While these methods work well for some, they do not work for everyone. This is where Ashley Harwood of Move over Extroverts comes in.

However, introverts make up 25% – 40% of the population, and you’ll meet many of them in the industry.

As an introvert, managing your energy in real estate is crucial to your success. If you don’t understand how your energy works, you will often feel tired and anxious.

What Is an Introvert?

Introverts tend to feel more comfortable focusing on their inner thoughts and ideas than they feel when focusing on what’s around them.

Contrary to popular belief, it doesn’t necessarily mean they’re quiet, shy, or reserved. There are social introverts, and there are private ones, too. The trait that unites them is they replenish their energy by being alone.

If you’re unsure whether you’re an introvert or an extrovert, you can take a quiz to determine your personality type. Remember, major life events or persistent interventions can affect your classification.

Once you’re sure you’re an introvert, use the tips below to make managing your energy in real estate easier.

Think about your phone battery.

 

1. Identity Draining and Restorative Activities for You

To better manage your energy, determine which activities drain you and which ones restore you.

Naturally, some activities can zap your energy more than others. For instance, prospecting might require more effort from you than staging and showing homes.

Also, some methods for decompression might be more relaxing for you than others. For example, you might find that a yoga class works better than taking a nap before joining a networking event.

Think of your energy as you would your phone battery. Some apps — like GPS-based ones — take more out of your device than others, and you need to recharge it from time to time for it to function.

2. Set a Baseline

If you charge your phone the moment it hits 19%, you should also have a baseline for yourself. Listen to your internal gas light to determine if you have enough left in you to complete a task, such as performing appraisals or inspections.

Working below your baseline will leave you snippy, impatient, and irritable. Keep in mind that nobody wants to work with that kind of agent.

Recharge if you must to get through your activity. Go for a walk if necessary. If you don’t have the time for that, try to delegate the duty to a more suitable agent.

3. Find a Lead Generation Strategy That Works for You

Lead generation is the lifeblood for real estate agents and is a crucial part of long-term success. It may seem overwhelming at first, but it won’t be once you find the right strategy for you.

Some cost-effective techniques include cold calling, LinkedIn prospecting, and community events. These all take some getting used to, but you’ll eventually figure out which one makes you feel most comfortable.

If a super-draining approach doesn’t yield results, cut it out right away. On the other hand, if you discover a tiring method that attracts the right clients, go back to the drawing board to improve your action plan and make it work for you.

Get a FREE DOWNLOAD of a list of Ashley's lead gen ideas HERE!

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