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Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
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Now displaying: April, 2024
Apr 25, 2024

The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win.

If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into:

  •  The basics of the NAR settlement
  • Why consumers view buyers' agents this way
  • Why the consumer is right 
  • How to turn this into an opportunity
  • How to provide and communicate value
  • How our industry has weathered much bigger storms than this one
  • How NAR locked in higher compensation for higher-value agents
  • And a whole lot more 

Todd has also generously provided a digital download PACKED with valuable information to help you get through these changes, which you can download here: https://hub.realgeeks.com/nar-settlement-with-todd

If you aren’t sure what to do to prepare for these upcoming changes or just want to get ahead of them you’re going to want to tune in.

Apr 11, 2024

In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads.

From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since.

Some of the topics we explore in this episode are:

  • Creating neighborhood-specific content
  • How his business took off during the 2008 recession
  • What to do when you are hit with a Google penalty
  • Why you need more than just a WordPress site
  • Optimizing URL structure
  • How technology has changed follow-up
  • Recruiting opportunities

We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand.

Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.

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