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Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
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Now displaying: Category: general
Mar 21, 2022

We are excited to welcome back one of our favorite guests, Lisa Chinatti, for this episode of Keeping It Real. Lisa is a top producer based in Westford, MA, with over ten years of Real Estate experience. We are also joined by Jason Posnick, the Sales Manager for the Chinatti Realty Group and has an enormous passion for developing others, solving problems, and conveying positivity into people’s lives.

The market is hot right now, and we see a lot of areas with low inventory. Lisa gives you her tips and shares what she and her team are doing to maintain their seller lead flow.

Lisa and Jason break down the most effective approaches to 5 different lead sources and how to create a plan that meets your needs regardless of which market you are in.

Join host Frank Klesitz, CEO of Viral Marketing, as he, Lisa, and Jason dive into generating new seller leads today. If you are looking for a way to generate more seller leads, you will want to check this one out and take notes!

Feb 2, 2022
In this episode of Keeping it Real Frank Klesitz shows you how to write and mail the “Golden Letter” for seller lead generation. Yes, an actual USPS letter using a real stamp to put in the hands of possible sellers.

This is a personal message, in a #10 envelope without your logo on it (so it gets opened), that you send to the neighbors of a house that just sold, letting them know you have a buyer for them too.

In it, you’ll ask them to call you to find out what your buyer would pay for their home.

Of course, you’ll only write the letter ethically by representing a real buyer, either a retail buyer in your CRM or an institutional buyer who provides instant offers. There isn’t any buyer personal information in the letter.

Frank takes you through the steps of how to pull the mailing list, format the mailing list, write the letter, and mail it using a mail house that will print, stuff, and mail them for you at the cost of about $1 a letter. The cost can get down to about $0.85 a letter at volume, and you always mail first class pre-sort (never standard/junk mail rate).

We also go over how to get these buyers, how to get a commission agreement with the sellers signed, and how to handle the inbound calls.

If you are looking for a timeless way to generate seller leads that will consistently and predictably get people to call you who are interested in selling their home, this is it.

Dec 15, 2021

In this episode of “Keeping It Real” host Frank Klesitz discusses how you can transform real estate and CRM goals for 2022 into real-life results with special guests Brendan Bartic and Todd Tramonte.

The Importance of New Year’s Resolutions and Actions in the Post-pandemic Real Estate Space

The world has changed drastically because of COVID-19. Many major changes have taken place in the real estate industry. Learn how you can take concrete steps and decisive actions to adjust to the post-pandemic changes through the New Year’s resolutions and actions of Brendan and Todd.

Culture First: From Resolution to Action

Brendan shares what he learned in 2021 after he and his real estate team initially built on the wrong fundamental structure by focusing on productivity: “Culture first… The big thing I learned this year is: If you don’t have the culture, you can have the best, most aggressive agents on earth, you’re not gonna get very far.”

As a result, he and his team now resolved to prioritize culture moving forward. He emphasizes their new goals: “We follow our three Ps: People, Progression, and Philanthropy.” He applies these principles by changing which attitudes and behaviors they allow and don’t allow among their team members. He also provides more creative options to both buyers and sellers so they can find a suitable solution for their needs.

Brendan educates himself to become a better leader so he can inspire his team to become better real estate agents.

Voice of Reason: From Resolution to Action

Todd shares what he learned in 2021: “How absolutely overwhelmed our client is.” He explains that he observed that many people felt confused and exhausted after hearing different messages from different sources during this pandemic in the real estate field and beyond.

That’s why he and his real estate team aim to be the voice of reason and clarity in 2022. He plans to achieve this goal by tailoring their message to give clients reassurance and reliability. He offers simple, straightforward solutions to their real estate needs amid the overwhelming factors in real estate transactions.

Todd also realized the power of onsite work interactions. He fosters mutual trust in the company by working shoulder-to-shoulder with his team every day.

His resolutions align with his overall work inspiration: “The only reason I’m building a business is to have a life of purpose and impact. A life that actually matters, that I’m proud of.”

Transform Your New Year’s Resolutions Into New Year’s Actions With the Help of Real Geeks

If you want to transform your New Year’s resolutions as a real estate agent into tangible actions like Brendan and Todd, you can partner with a competent IDX provider like Real Geeks. We offer an all-in-one real estate solution so you can grow your business in the upcoming year. Level up your real estate venture through our custom IDX real estate websites, web design, drip system, and CRM services.

Nov 1, 2021

Chris Watters, one of the top real estate agents in Austin, is our guest this week on Keeping it Real - LIVE from Inman Connect in Las Vegas!

In 3 years, back when he re-launched his real estate team correctly after burning it down, he went from earning $0 in real estate to $1 million dollars net income (after expenses), all while out of production. It's a pretty incredible story on scaling up a real estate team.

In short, the secret is he started recruiting agents immediately to his online leads. In addition to that, Chris raised money from local businesses who benefit downstream from new movers (not on the settlement statement), all who chipped in financially toward his marketing costs to buy the online buyer and seller leads in the first place.

This is one of the fastest stories of scaling up a real estate team we've heard on Keeping it Real. We're excited to interview Chris so you can model his success. If you're working to build up your real estate team fast from scratch, this is one you should tune in for!

For a complete transcript of this episode go to KeepingItReal.com 

 

Sep 9, 2020

In this episode Al Lewis shares with us how after a 30 year career as an Illinois broker, then moving to Florida to retire he soon found himself back in real estate! In a new market, he doubled down his efforts, built a small team, set up a new system to start building his database, and started closing deals all over again! 

Here are some of the things we cover: 
– Leveraging email, text, and live chat to build relationships with your clients
– Building a database from scratch
– Hiring and training an efficient team
– Having an exceptional work ethic and a positive mindset to succeed

We want to thank Al and Jason for sharing their knowledge with us and the real estate community! It’s important for us now more than ever to band together and support one another through these uncertain times.

You can follow us and get updates on more upcoming events on FacebookKeeping it RealTwitter, or now on iTunes as well.

See you at the next event!

Aug 7, 2020

In this mastermind session, Greg and Todd will discuss the attitude, approach, and expectations you need to breakthrough before the end of the year! With just four months left in 2020, it’s time to figure out what will help you take your business to the next level or get you back to where it was when the year started.

Here are some of the things he will discuss:
- Daily activities that create immediate results
- Leveraging people and technology to scale faster
- The mindset needed to keep it together through disruption, distraction, and chaos

Join us for the live, 100% educational Keeping it Real event. We encourage you to come prepared with as many questions as possible. You don’t want to miss this!

Jun 5, 2020

In this episode, we take "An Inside Look at How Todd & Jason Built Their High-Producing Teams" with Todd Tramonte, Ian Daniels, Jason Simard, and Jamie Wicks.

The Todd Tramonte Home Selling Team and the Sims Realty Group, share the systems and processes they’re using to achieve a high ROI and convert leads at a high level to produce amazing results!

What makes this episode so unique is that Todd and Jason both interview their ISA’s and dive deep into the tangible results of their follow-up campaigns, agent workflows, maintaining production, lead sources, PPC lead generation, and much more.

We want to thank all our guests for sharing their knowledge with us and the real estate community! 

 

May 14, 2020

In this episode, Regina will share how she efficiently handles 60+ transactions annually with simple affordable systems and a strong work ethic. Regina is an incredible mastermind partner because of her relentlessness, flexibility in implementing new strategies, and willingness to share her knowledge with the real estate community. Here are some of the things

Regina we will cover:

- How she started off in real estate
- How she manages her time to be as efficient as possible
- Her social media and direct mail strategy
- The systems and processes she uses
- The strategies she is implementing during the COVID-19 pandemic

Apr 9, 2020

In this episode, we follow up with one of our favorite guests, Lisa Chinatti of Westford, MA, on her journey from being a single agent to building a team. In just her 3rd year of business, Lisa has gone from 8 to 492 transactions. 

We also cover: 

- How Lisa opened her own brokerage
- The systems Lisa’s team uses to generate and follow up with her clients
- How to recruit and retain talent
- The importance of culture when building a team 
- The skills needed to be a great leader
- Learning and growing from your mistakes
- and much more! 

We'd like to thank Lisa for sharing her story with us! 

Jun 7, 2019

In this episode, Jeff and the team dive deep into "How to Convert More Leads Into Sales".

 

We also cover:

  • How to follow up with different lead sources

  • How to get higher conversions when following up

  • What to say when following up with leads

  • How often to follow up with leads

  • How Lisa trains her agents to get higher conversions

  • We also share how often her agents practice their skills, schedules, work ethic, mindset, and possibly a little roleplay.
  • And much more!

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