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Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

Keeping it Real is where the best Real Estate Brokers, Real Estate Agents, Real Estate Coaches, and Real Estate Marketing Professionals share their best hacks for growing real estate business. Get actionable insights that will drive the growth of your real estate business today! Learn cutting-edge hacks to drive your social media marketing, email drip, inside sales to put you ahead of the competition. Top Realtors and Real Estate Brokers share their proven strategies for earning more GCI.
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Now displaying: Page 9
Aug 8, 2018

In this episode, Jose shares how he went from 9 sales per year to 110 sales per year. He also shares how he’s able to focus on the right people at the right time to convert more business from his COI and all his lead sources!

We also cover:
-Lead sources
-Systems & processes
-Follows-up strategy & cadence
-Scripts & the importance of roleplay
-Training & real estate events he attends
-Marketing & content strategies
-And much more! 

Here are some timestamps to help you navigate to the section that will help you the most:
01:15 Introduction to Jose Luiz 
02:25 Progression of transactions - 9 homes to 110 homes a year
04:05 How Jose became a listing agent
04:30 Jose shares how real estate events and coaching influenced him
06:43 Leveraging time by hiring an assistant
07:30 Buyers vs. Sellers - 60% / 40%
07:55 Jose explains how his team is organized
08:30 What sources Jose is using to generate leads
11:18 Jose shares the script and process he uses to work his COI
12:00 How Jose uses the Real Geeks system and CRM to follow up with his COI
14:00 Jose shares his video marketing strategy
14:45 Key items that Jose’s mentor taught him 
18:30 Jose shares his journey of how to produce video content
20:40 Jose shares his main source of seller leads 
22:00 Jose shares how he gets a competitive edge over other agents
22:50 The importance of practicing your weaknesses
23:57 How Jose generates business from probates
25:20 Jose shares how often he follows up 
26:00 Jose shares the “conversation list” he uses when following up with his database
29:05 How sold searches and market reports helps Jose generate more business
29:50 How Jose leverages his CRM to set more appointments
30:55 How Jose works FSBO’s
31:10 Invest in the way you communicate with people 
32:36 The importance of role-playing - twice a day, six times a week
34:20 Working through objections
34:55 How and when Jose transitioned from a buyer to listing agent
36:05 How Jose developed the drive and mindset to improve himself and his business
37:27 Reinvesting profits and commissions into real estate
38:00 How to bring more value to your sellers with a marketing plan of action
41:45 How to invest your money back into your business and practices 
43:45 The importance of coaching and networking at events 
48:47 How Jose stays focused and keeps his momentum going
49:40 What Jose needs to do to take his business to the next level
51:00 Retargeting web traffic on Facebook 
53:45 Treat every conversation with your sellers like a presentation

We'd like to thank Ventura County, CA, real estate agent, Jose Luiz Morales, for joining us on this hangout and sharing how he is crushing it! 

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events:

You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

Jul 2, 2018

Join us for the next Keeping It Real, with Eric Robb of Atlanta, GA, and see how “Eric Sold 45 Homes in his First Year”.

Having sold 45 homes in his first year as a single agent, with a volume of $14MM in production, Eric will share the different lead sources and processes he is using to build more business from his database and online leads.

Eric will also share how he decided to become a single agent after being part of a large successful team.

Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.

 

May 17, 2018

In this episode, a group of top producing real estate agents travel to our headquarters in Dallas, TX to discuss how they’re leveraging the Real Geeks platform to generate more business.

Apr 10, 2018

Todd Tramonte, Brett Baker, and Jason Simard, 3 top-producing agents, talk about how they use systems and technology to build successful real estate teams.  

They dive deep into different marketing techniques to drive traffic to different landing pages like Facebook, PPC, and other traditional marketing strategies. They also share the different systems and technologies they use to do better follow-up, convert more leads into sales, and get the great ROI from every channel. They answer many questions live, you don’t want to miss this!

Jan 22, 2018

Seven top-producing agents meet up at the Real Geeks Dallas headquarters for a roundtable mastermind event to share what’s worked best for them in 2017 to generate more business.

  • Mark Martin (Austin, TX)
  • Jason Simard (Nanaimo, B.C.)
  • Todd Tramonte (Dallas, TX)
  • Nick Trevillian (Phoenix, AZ)
  • Phil Shaver (Phoenix, AZ)
  • Kory Prince (Port Coquitlam, B.C.)
  • Bret Baker (Tri-City Areas, WA)

They discuss lead generation, lead follow-up, how to build a team, how to convert buyer leads into listings, systems and software, and much more! You don’t want to miss this!

Dec 26, 2017

We travel to Myrtle Beach, SC and catch Greg Harrelson coaching his team as they set appointments and take listings over the phone LIVE! Greg dives deep into how he trains his agents to do 80+ transactions in just one to three years in the business. Learn the process and systems that Greg and his team implement to close 2,400 transactions in 2017!

00:00:00 Introduction
00:01:25 Episode begins
00:02:18 Greg's discusses his journey
00:03:12 Early prospecting
00:05:00 Early listing Agent – qualify buyers
00:08:00 Early coaching with Mike Ferry
00:09:20 Coach, transform, and empower others to be successful
00:09:53 Current office and market
00:10:53 "I feel like I'm a team"
00:11:45 What does a team do?
00:12:30 Production
00:13:15 Total number of transactions
00:14:36 Listing coordination team
00:16:00 Closing coordination team
00:18:10 Agents can invest more time in generating business
00:19:10 What tools do you use?
00:20:05 Leadership style
00:22:00 Return on Investment < Return on Time
00:22:20 Daily schedule
00:23:35 Rituals and schedules
00:24:55 KJ sets an appointment (database call)
00:27:09 Greg interviews sales agent, KJ Jordan
00:38:00 Kevin sets an appointment (expired listing)
00:44:00 Greg interviews sales agent, Kevin Mills
00:51:50 Brendon sets an appointment (expired listing)
00:59:05 Greg interviews listing agent & business partner, Brendon Payne
01:06:52 Mitch prospecting (database call)
01:07:28 Greg interviews sales agent, Mitch Gainforth
01:16:13 Lori follow up call (buyer)
01:17:08 Greg interviews buyer's agent, Lori Sorensen
01:23:58 Lori sets an appointment (buyer)
01:27:30 Greg interviews buyer's agent, Lori Widner
01:34:34 Greg interviews listing agent & business partner, Jan Pitman
01:44:10 Greg coaches sales agent, Brian Yager
01:46:12 Greg explains how he develops talent on his team
01:48:15 Weekly conference call – Greg coaches team on how to generate business through the holidays
02:08:00 Research and statistics about home sales throughout the year
02:19:00 Greg explains how he hosts boot camps
02:20:00 The importance of recognizing talent on your team and leveraging it
02:20:41 Role-play and the importance of internalizing scripts
02:21:47 Greg role-plays with his team
02:22:05 Role-play "When do you plan on selling?"
02:26:02 Role-play "How to set a listing appointment"
02:29:00 Greg introduces us to his staff
02:30:15 Greg interviews head of web assets/InfusionSoft, Sarah Hughes
02:33:17 Greg interviews marketing director, Lindsay Colbert
02:39:55 Greg interviews graphic designer, Daniel Little
02:44:10 Greg interviews president of operations, Tammy Juergen
02:48:48 Greg interviews executive assistant, Stacey Weaver
02:50:55 Closing remarks

We'd like to thank Greg and his team for allowing us to come hang out with them. If you would like to reach out to Greg with a referral in the Myrtle Beach area you can go to his website: http://www.c21theharrelsongroup.com/

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

Dec 9, 2017

In this video, on a weekly coaching call with his team, Greg Harrelson shares how to List & Sell More Homes During the Holidays. This is a 30-minute clip of our Keeping it Real on Location in Myrtle Beach, SC with Greg and his team. Stay tuned for the release of our full episode. During this coaching call, Greg covers: - How to use tonality & inflection while communicating with clients - The importance of listening & asking the right questions - Overcoming objections about the seasonality of a market - Realizing that there is less competition during the holidays - Motivate buyer’s and seller’s to do business through the holidays - How to address misconceptions about the market during the holidays - Understanding who you are selling to – year-round - How to effectively market to your audience - Advantages to selling during the holidays - End of year buyers are some of the highest quality in the marketplace - Internet searches for real estate SURGE during the holidays - Identifying the opportunities to capture leads - How to control the buyer while putting them under contract, and negotiating the close after the holidays - Market research about real estate seasonal trends - The importance of educating the consumer - How to serve the consumer RATHER than sell the consumer - How to deliver value to your clients - How to take action and finish the calendar year off strong We’d to thank Greg Harrelson, owner of C21 The Harrelson Group for allowing us to visit his office and shadow his team as they show us exactly how they generate business year after year! Keeping it Real on Location is presented and hosted by our very own, Jeff Manson, Hawaii real estate broker and founder of Real Geeks. Check out the Real Geeks YouTube channel, and follow us on Google+, Real Geeks Facebook, and Instagram to get notified immediately as we announce new events. You can also watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com

Oct 31, 2017

Todd will earn over $1,000,000 in gross commissions earned in 2017. Todd will share his 3 main lead sources and how he's getting 1,958% ROI from internet leads.

Todd's team consists of four full-time agents making over $100,000 a year! He will share the systems they use as well as the processes they follow to get such a high ROI and conversion rate. Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show!

Aug 17, 2017

Join us on the next Keeping it Real "8 to 250 Deals in 2-years" with Lisa Chinatti of Westford, MA. We dive deep into Lisa’s journey to find out how she will close 250 deals this year! In 2015, Lisa was a part-time agent, full-time mother and sold 8 homes. The following year, in 2016, she hired an assistant and got serious with her business and sold 82 homes, and $700k in GCI. As of today, she has over 150 homes with approximately $1.3M in GCI closed and pending. She is well on her way to hitting her goal of selling $2M in GCI by the end of the year. She will share all the ways she’s generating business from follow-up, to team structure, and much more! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral  Marketing. It will be a great show.

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